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Expert Concept Development for B&Bs, Boutique Hotels, Airbnb, and More...

Turn Your Hospitality Vision Into Reality | Guesture

Introduction to Concept Development

At Guesture, we specialise in transforming your ideas into thriving hospitality businesses. Whether you're dreaming of a charming countryside B&B, a luxury boutique hotel, or a short-term rental with a unique edge, we provide tailored solutions to bring your vision to life. With years of industry expertise, we don’t just manage properties—we develop hospitality experiences.
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What We Offer

Our concept development services include:

  • Strategic Planning: Identifying target markets and niches. Creating comprehensive business strategies.

  • Design and Branding: Developing unique property themes and identities. Logo design, guidebooks, and guest materials.

  • Operational Setup: Systems implementation (booking platforms, guest communication tools).

  • Designing efficient check-in/check-out processes.

  • Guest Experience Curation: Localised recommendations for guests. On-property services such as yoga sessions, private chefs, or spa treatments.

  • Revenue Optimisation: Market analysis and pricing strategies. Maximising occupancy rates and returns.

  • Competitor Analysis – Understanding market positioning and creating a strategy that stands out.

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OUR SERVICES

CLICK TO LEARN MORE

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Listen About Our Concept Development Services

Discover more about our Concept Development Services for Accommodation Businesses,  Guesture, AirFreedom and how we got here!  Listen to the recent podcast presentation to learn more!

Concept Development
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Why Choose Guesture?

  1. Expertise You Can Trust: Decades of hospitality experience spanning boutique hotels, hostels, and short-term rentals.

  2. Personalised Service: We believe every property deserves its own unique identity and experience.

  3. Proven Track Record: Guesture properties are among the highest-rated accommodations in South Wales, boasting exceptional guest reviews and awards.

  4. Local Insight: As a couple managing Guesture, we bring a hands-on approach and deep local knowledge to every project.

What people say

Who Can Benefit?

Our services are ideal for:

  • Property owners looking to enter the hospitality market.

  • Investors seeking to optimise their assets.

  • Struggling Airbnb Hosts, B&Bs or hotels in need of revitalisation.

  • Individuals with a vision but unsure where to begin.

Services for International Property Investors

  • Maximising revenue through dynamic pricing.

  • Professional listing creation and marketing.

  • Full property management, including cleaning and guest communications.

Success Stories

Discover how we’ve helped transform properties into guest favourites. From city-centre apartments to countryside villas, our projects speak for themselves. Here!
 

Is Your Property Ready for Guesture?

If you have a unique property and are looking to turn it into a high-performing hospitality business, our concept development service is the first step toward success.

📞 Book a Consultation Today!
📩 Contact us to discuss your vision and let’s bring your hospitality concept to life.

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*FREE Meeting 

Discover how Guesture can transform your property into a thriving short-let success. From tailored property setups to marketing strategies, let’s discuss how we can make the most of your investment.

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About Us

Guesture was founded on a simple yet powerful idea: to bring genuine hospitality into every home we manage. Over the past eight years, through continuous effort and dedication, we have grown into a trusted property management company that prioritises both property owners and their guests. Our journey began when my wife, Alina, and I welcomed our first guests into our own home. Drawing on my degree in Hospitality Management and years of experience in the industry, we poured our passion into creating a truly welcoming space. The success of that venture inspired us to take things further, and so, Guesture was born. At Guesture, we don’t just manage properties—we curate unforgettable experiences. From luxurious touches like Egyptian cotton linens and extra pillows to detailed local recommendations, we strive to make every guest feel at home. It’s the little details that make all the difference, and we’ve spent years refining them. We believe in a hands-on, personal approach to property management. Our goal is to blend the warmth of a home with the impeccable standards of a luxury hotel. With Guesture, you can rest easy knowing that every aspect of your property is cared for with precision and care.

Serviced Accommodations for Corporate Travelers

When it comes to Short Term Rentals management in Cardiff, Newport, Bristol and South Wales, Guesture is the property management team you can trust. As professional property managers, we specialise in serviced accommodation, holiday lets, and short-term rentals. Our team brings together hospitality expertise with advanced revenue management strategies to maximise your property’s potential while ensuring a seamless experience for guests.

 

We handle every aspect of managing your holiday rental—from dynamic pricing to professional cleaning, guest communications, and 24/7 support. At Guesture, we know what it takes to ensure that your Short Term Rental/Serviced Apartment stands out in a competitive market.

 

Our focus is on delivering exceptional experiences for guests and worry-free property management for owners. With a robust channel management system that exposes your property to over 300+ websites and online travel agents (OTAs), we ensure your property reaches the right audience and stays booked.

We are always, a text, chat, WhatsApp, e-mail or phone call away.

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Why Choose Guesture?

Comprehensive Furnished Holiday Lets management services

  • Exposure across 300+ booking platforms

  • Dynamic pricing for maximum revenue

  • Professional cleaning and maintenance services

  • Dedicated team handling guest communication and check-ins


Contacts Us Today

Let us take the stress out of managing your serviced accommodation. Whether you have a holiday let, short-term rental, or serviced apartment, we are here to help. Reach out to us today for a free consultation and let’s discuss how we can maximise your property’s potential.

Thank you for contacting us

About

Guesture | Guesture (formerly AirFreedom) offers short-term rental and Airbnb property management services in Newport, Cardiff and Bristol. We specialise in fully serviced apartments, direct guest communication, and hands-on hospitality. Founded by Pedro and Alina Reis, Guesture continues the award-winning service previously known as AirFreedom.

Payment methods

Pay any way you choose, we support all payment options.

American Express logo showing AirFreedom’s acceptance of American Express for secure accommodation payments.
PayPal logo indicating AirFreedom’s secure and flexible payment options for property management and guest bookings.
Visa logo highlighting AirFreedom’s acceptance of Visa for convenient and secure payment processing for bookings.
MasterCard logo indicating AirFreedom’s secure payment options, accepting MasterCard for accommodation bookings.
Icon indicating AirFreedom’s secure booking and payment processes, ensuring a safe and trustworthy experience for guests.
PCI Icon indicating AirFreedom’s secure booking and payment processes, ensuring a safe and trustworthy experience for guests.
Netflix logo showcasing AirFreedom properties equipped with streaming services like Netflix for a comfortable guest experienc
S4C logo representing AirFreedom’s partnership in providing accommodations for S4C, a Welsh television channel.

Trusted by:

Booking.com log indicate AirFreedoms properties are accross booking.com websites
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PRS Membership No: PRS041497
ICO No:ZA638801

Contact Info

A: 16 The Oliver, Newport
P: 02921200119
E: Pedro.Reis@AirFreedom.net

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Guesture Ltd. – formerly AirFreedom - © 2018 - 2025

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